Why Imprint? Well, it’s a word with myriad meanings, the significance of which takes inspiration from the following definitions:
Content that aims to leave a lasting mark, as an imprint would. The aim is to cover topics that bring value, covering themes that are meaningful and motivational.
In the world of Publishing, an imprint signifies a subsidiary brand, which gains its own identity from the style of content published, words we identify with on some level. Identity is an important point to focus on, as building a brand is about creating and enforcing an identity and a holistic brand narrative.
Health & Fitness
The imprint in STOTT Pilates is a subtle movement, or ‘tool’ to provide more abdominal support in order to maintain a safe and stable position with the body during movement. It is used as a stepping stone to build one’s strength, which is relevant here in building a path towards a stronger brand and a more stable and successful business model.
So three very different meanings and one very simple word, lending itself nicely to a podcast blog (blogcast) that’s essentially a mish mash of a passion for words and a love of sport.